Sponsored by the Denver Metro Chamber of Commerce and the Inventors' Roundtable
Denver Metro Chamber of Commerce
1 to 2 Hours
Focus Group Debriefing: Held within 5 business days after conclusion of Focus Group
$1,000.00 (includes one-year Chamber membership)
Securing a Focus Group for Your Product
To obtain a Focus Group for your product, the following steps are required:
1. Click on the "Sign-up for a Focus Group" link above and fill in the required information.
2. Within a day, you will receive a phone call to determine if a focus group is appropriate for your product at that time.
Assuming you are ready, you will be asked to prepare specific information about your product which will then be
transmitted to the Focus Group facilitators.
3. An Orientation Meeting will be scheduled at the Denver Metro Chamber of Commerce. You must attend the
orientation before your Focus Group can be scheduled.
4. After the Orientation Meeting, your Focus Group will be scheduled.
5. You will not be allowed to attend the Focus Group. A facilitator will be assigned to your product.
6. After the Focus Group, a debriefing will be scheduled within five business days. You will receive an audio tape
and all written material from the Focus Group
meeting, as well as a copy of the facilitator’s overview.
The Denver Metro Chamber of Commerce and the Inventors’ Roundtable, Colorado, are proud to present
the Inventor Focus Group Program. The Inventor Focus Group Program is the only program of its kind
in the nation where inventors can get objective feedback about their idea.
Inventing is expensive, and most inventors have to be self-financed, at least through the early stages.
Finding out what your target market thinks of your idea BEFORE you spend money on patents and manufacturing,
could save you tens of thousands of dollars. By the way, family and friends just don’t count as being
objective feedback. The only way to get objective feedback on your product or idea is to “buy” a focus group.
A focus group is a form of qualitative research in which a group of people are asked about their attitude
towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive
group setting where participants are free to talk with other group members.
A focus group will allow you to test your product, packaging, name, or to discuss, view, and/or test the new
product before it is made available to the public. This can provide invaluable information about the potential
market acceptance of the product.
In traditional focus groups, a screened (qualified) group of respondents gathers in the same room. They are screened
to ensure that they are part of the relevant target market and that the group is a representative subgroup of this
market segment. There are usually 6 to 10 members in the group, and the session usually lasts for 1 to 2 hours.
A moderator guides the group through a discussion that probes attitudes about the inventor's proposed products or
services. The discussion is loosely structured, and the moderator encourages the free flow of ideas. The moderator
is typically given a list of objectives or an anticipated outline. He/she will generally have only a few specific
questions prepared prior to the focus group. These questions will serve to initiate open-ended discussions.
The average cost of a structured focus group is in the neighborhood of $10,000. The Inventor Focus Group Program
is $1,000 and includes a one year bronze membership at the Denver Metro Chamber of Commerce. The membership will
give you access to business training programs sponsored by the Chamber and the opportunity to network with
entrepreneurs and business owners.
If you are interested in finding out more about the Inventor Focus Group Program click here and fill out the required
information and a facilitator will be in touch to answer your questions.